Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand,
remarketing can be a strategic component of your advertising. Below are a few benefits of using remarketing:

 Prompt reach/Well-timed targeting: You can show your ads to people who’ve previously interacted
with your business right when they’re searching elsewhere and are more likely to make a purchase. You
can also help customers find you by showing them your ads when they are actively looking for your
business on Google Search.

 Focused advertising: You can create remarketing lists to advertise for specific cases. For example, you
may create a remarketing list targeted for people who added something to their shopping cart but didn’t
complete a transaction.

 Large-scale reach: You can reach people on your remarketing lists across their devices as they browse
over 2 million websites and mobile apps.

 Efficient pricing: You can create high-performance remarketing campaigns with automated bidding.
Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad
auction with the best possible price. There’s no extra cost to use Google’s auction.

 Easy ad creation: Produce text, image, and video ads for free with Ad gallery. Combine a dynamic
remarketing campaign with Ad gallery layouts to scale beautiful ads across all of your products or
services.